MAD identity inspiration

3 Feb

http://designarchives.aiga.org/#/entries/%2Bcollections%3A%22AIGA%20365%3A%2030%20(2009)%22/_/detail/relevance/asc/22/7/20746/museum-of-arts-and-design-mad-identity/1

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identity of the Museum of Art and Design (MAD, New York).

It is simple but contains lots of thoughts. The circle and squares present in the modern building shape as well as the initial of the Museum of Art and Design. It is memorable and pronounceable. Also, refilling with different textures and colors gives the shape more power and implements other representational meaning in it.

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